LVxNBA

Wu Yifan, the spokesman of Louis Vuitton, presents the new lvxnba series

NOV 27, 2020

Louis Vuitton

Wu Yifan, the spokesman of Louis Vuitton, presents the new lvxnba series

Wu Yifan, the spokesman of Louis Vuitton, presents the new lvxnba series

In Louis Vuitton's early spring 2021 series, Virgil abloh, the artistic director of men's wear, launched Louis Vuitton's first men's wear cooperation series during its three-year partnership with NBA. The collision of French craft tradition and American sports culture brings new inspiration to Virgil abloh. He integrates the logos of the two brands into the design and creates a limited edition clothing series. This series combines the logo design elements of Virgil abloh with the unique symbol elements of NBA, and highlights the core values of the Louis Vuitton men's clothing art director in his creative ideas: relevance and tolerance.

Wu Yifan, spokesman of Louis Vuitton

New lvxnba series

Wu Yifan, the spokesman of Louis Vuitton, presents the new lvxnba series

"The source of fashion inspiration is unpredictable," said Virgil abloh, Louis Vuitton's artistic director of men's wear. Luxury ideas can come from traditional art, but also from sports and champion glory. This series pays homage to basketball. Basketball shows a rich and diversified personality, which makes our culture more wonderful. In addition, this series also emphasizes the concept of relevance. Today, this connection is a cohesive force. "