virgil

In addition to VA's attempt to disintegrate the long-standing standardized suit aesthetics, the dress of Virgil abloh at the curtain call is also the center of discussion in the circle. He wears a lot of pieces, more or less will affect the trend after.

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For example, lv2020ss, the "magic" combination of Rick Owens and gallerydept. he wore at the curtain call, made gallerydept. well known.

Sharp eyed students may also find that the watch on VA's hand is also a show and a change, showing people dizzy.

The lv2020fw men's wear, curtain call Virgil aabloh, a blue assault suit + Gallery department.

Apart from gallery Dept., which brand does the blue coat come from? From the "fossil" in the chest, people who know the goods will know at a glance that it comes from the hard shell of Canadian outdoor brand Archaeopteryx alphasv.

The price of this hard shell is as high as 8198, and its design is mainly minimalist. I don't think Virgil abloh took out his uncle's clothes and put them on. In Chinese people's impression, Archaeopteryx seems to be a brand that only elders wear. In early January, when I visited a physical store with my friends, in fact, it was mostly my uncle's.

In fact, as early as before the show, Virgil abloh wore this Arc'teryx alphasv many times, and also sent ins snapshots, which shows that he loved it. Later, he was forwarded by Taka Kasuga (Arc'teryx veilance designer). During the Spring Festival, I had nothing to do. I flipped through ins and found that Virgil abloh also "secretly" followed an account with only 300 + fans, which was all about Archaeopteryx.

Is Virgil abloh studying Archaeopteryx in private? As we all know, does the 3% theory of VA * * have a new plan with Archaeopteryx (after all, Taka interacts with it)? Virgil abloh really loves Archaeopteryx these days. In addition to the show dress, Virgil abloh does not forget to take it with him when skiing on vacation. He must show his logo when taking photos!

Apart from Virgil abloh, many foreign first-line stars and fashionicon are fans of Arc'teryx. Drake, for example, celebrates through Archaeopteryx.

Supermodel Karlie kloss is a must-have Archaeopteryx for dating.

Frank ocean is also a fan.

Tom hardy starred in venom and appeared in Archaeopteryx.

Cole McBride has also been on the upper body frequently recently.

Will the Archaeopteryx really be ignited by Virgil abloh? What's the origin of it? The most impressive brand is undoubtedly its logo, inspired by the fossil of Archaeopteryx - "hmn1880 Berlin specimen".

PS: Arc'teryx, formerly rocksolid, was founded in the basement of davelane's house. In the 40 years of clothing changes, Arc'teryx can still be reborn, which is inseparable from its excellent design. Of course, it also benefits from its "birthplace" - Canada. Canada has a unique "harsh" environment, which also allows brands to concentrate on making professional outdoor equipment to ensure its functionality.

Different from most outdoor brands, it does not pursue complicated and useless pockets and complex tailoring, but uses minimalist tailoring to deal with complex outdoor environment.

In addition to Arc'teryx alphasv, there are beta SL, military leaf and other popular items and series. Every single product of Archaeopteryx puts quality in the first place, so a complete set of quality control system has been established, from the beginning of fabric warehousing to the final outbound under strict supervision, striving for zero defects.

PS: this one on Virgil abloh's upper body is from Arc'teryx leaf

In the era of machinery replacing workers, Arc'teryx still continues the tradition of hand-made clothing. The details of zippers, buttons and so on are all manually completed by craftsmen. Before you get them, the products have passed the outdoor test.

Take the classic Arc'teryx alphasv for example. According to the official data, it takes 259 minutes to produce this single product. It takes 67 workers on the way and 190 times of manual processing in the assembly process.

Arc'teryx is not satisfied. It is constantly improving every year, sometimes gradually improving, sometimes redesigning, and the weight is extremely harsh. This is one of the reasons why Arc'teryx has been able to break through the siege of many Canadian outdoor brands.

In addition to the cumbersome process, it can be regarded as a work of art, and the materials used are also top-notch. After all, good materials can help users cope with various harsh environments. Gore-Tex is a frequent customer in Archaeopteryx products. It has the functions of waterproof / wind and air permeability. It breaks through the revolutionary problem that waterproof fabric can't breathe. It is also known as "century cloth"

In addition, Arc'teryx has an original coreloft to ensure warmth. Of course, goose down, Merino wool and so on are also the fabrics that Arc'teryx will have.

What does SV in alphasv like VA mean? SV is severeweather. There are four other kinds of SV

Archaeopteryx's attitude towards every single item is no less than that of luxury goods, which is also the reason why the price of Arc'teryx is not so close to the people. Considering many consumer groups, Arc'teryx not only wears Archaeopteryx outdoors, but also has the possibility to cope with business and other situations, but also has a certain demand for the functionality of clothing, which promotes Arc'teryx to develop the high-end branch line of veilance.

Founded in 2009, Arc'teryx vailance was officially renamed as vailance last year. The most special feature of this branch line is to delete the most classic Archaeopteryx logo, but its price is even higher. It has removed its Archaeopteryx mark and moved closer to fashion, thanks to Taka Kasuga (the designer wearing alphasv), who worked for Junya Watanabe.

Although Arc'teryx doesn't emphasize fashion, it is actually a brand that gives consideration to fashion and practical wear. It advocates three-layer dressing method, that is, the combination of baselayer + midlayer + insulationlayer / hard shell to cope with different climate. Archaeopteryx can escort users.

The upsurge of Arc'teryx can not be separated from the current fashion trend. With the rise of new utility brands such as affix and Kiko kostadinov, which perfectly match the DNA of Archaeopteryx, their target customers are highly consistent, and archaeopteryx "fashion" has become inevitable

In fact, Arc'teryx is closely related to China. Anta spent 37.1 billion yuan on amerports in February last year.

Among them are Archaeopteryx, tennis brand Wilson and cross-country mountaineering brand Salomon.

It's not hard to find that Arc'teryx and Salomon have begun to shine in the fashion circle in recent years, which should be applauded by Anta.

It has been said that outdoor fashion will be the next trend, but it is mainly Hoka one one and Salomon shoes. Can Arc'teryx break through the siege of outdoor clothing this time? It is worth mentioning that in addition to Arc'teryx, Virgil's shoes are also a hot topic on the LV show. Similar to off white nikeair force 1mca, it has replaced the black insole with the double laces system of outdoor shoes.

In addition to this pair of alternative MCA to attract the attention of trendy people, VA has also repeatedly exposed hokaoneone shoes.

Is outdoor wind the next trend recognized by Virgil abloh?

As Virgil abloh said, the era of pure street may really have to turn the page. Vintage (his gallery Dept.) and Arc'teryx may really have to lead the first year of the 1920s. Let's see.